Online Relationship Building and Offline Sales
Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and retail sales are no […]
A week of firsts… #digitaledu, Storify and Spin Sucks
This has been a week of firsts. Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies Digital Strategy and Communications Management Certificate program or #digitaledu for short. This morning, I used the Twitter backchannel discussion from last night’s class to create my first Storify. And […]