How a Brand Refresh Can Help Grow Your Company

Brand Refresh

A few years back, I realized Spodek & Co. was in need of a brand refresh. And I promise you, it wasn’t easy to come to that realization. I almost felt like I was doing something wrong! When I would see other brand ideas that I really loved, it was a bit like cheating (LOL), […]

Digital Marketing Branding: What I Learned When Mine Changed

Digital Marketing Branding

I think it’s safe to say Spring is finally here. In fact, it’s feeling a lot like summer here in Toronto. Sometimes it feels like seasons change in an instant. Which got me reflecting on how quickly the past year and a half has flown by. About 18 months ago, I shook things up in […]