by Eden Spodek | Aug 31, 2020 | Digital Marketing, Leadership, Marketing, Social Media
As your business grows, you’ll probably find yourself asking the question – to build, or to buy? Investing in your marketing is a huge decision, and certainly not one to be made lightly – the path you choose can have long-term impacts. Let’s explore the pros and cons...
by Eden Spodek | Dec 20, 2019 | The Weekly Download
Can you believe this marks our last edition of The Weekly Download until next decade? It’s true, but there’s no shortage of news to update you on this week! Let’s take a look at what’s on the docket, shall we? Hallmark pulls (and reinstates) a same-sex ad following...
by Eden Spodek | Jan 21, 2019 | Digital Marketing, Marketing, Tip of the Week
A new year tends to bring new resolutions. Although I’m not big on New Year’s resolutions, in the spirit of change I decided to try something new. Last weekend a colleague invited me to a workshop where I spent the afternoon creating a vision board for business....
by Eden Spodek | Aug 13, 2018 | Digital Marketing, Education
Slow marketing isn’t new. But it is something that doesn’t appear to be top of mind these days. And there are a number of reasons for that. With most of us constantly attached to technology, our day to day world moves at a never before seen pace. We spend our waking...
by Eden Spodek | Jul 30, 2018 | Instagram, Marketing, Social Media
I have to admit, when Instagram Stories launched back in 2016, I viewed it with a critical eye. I saw it as nothing more than a move to regain users lost to Snapchat. In fact, many people at the time felt that Instagram Stories was a pretty blatant copy-cat move. A...