Digital Marketing and the True Value of Transparency
Transparency in digital marketing – any marketing, really – is a word that gets tossed around a lot. There’s a reason transparency holds capital with clients and consumers. Let’s face it. Broken trust means broken loyalty. How much do you trust Facebook and the care they take with your data these days? Exactly. The Facebook […]
The Weekly Download – April 21, 2017
Did you have an awesome long weekend? Seems like weeks ago. How time flies… It’s already Friday and time again for the Weekly Download. Let’s round up some of this week’s most hyped up stories from the digital world, including funny pink and blue drinks, new features from Google and Instagram, chatbot chatter, the decline […]
The Weekly Download – August 26, 2016
This has been a surprisingly busy week. So much of the news that resonated with me in my feed happened in the past 36 hours or so. In addition to winning a new client – strategic counsel for a crowdfunding campaign, details coming this fall – I completed my first eBook and sent my first born back […]
Tip of the Week: engage your audience
Welcome to the first in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. Despite an extended on Bargainista vacation last year, I’ve been working behind the scenes helping clients with their blogs and writing the occasional guest post or two. Friends, family, […]
The value of disclosure in social media
It’s never too late to talk about disclosure in social media so I thought I’d share a post I wrote back in October for Food Bloggers of Canada. The value of disclosure in social media When I first started blogging in 2006, we were all learning to navigate this new world together. Social media culture […]
