by Eden Spodek | Apr 16, 2018 | Eden Spodek, Marketing
Transparency in digital marketing – any marketing, really – is a word that gets tossed around a lot. There’s a reason transparency holds capital with clients and consumers. Let’s face it. Broken trust means broken loyalty. How much do you trust Facebook...
by Eden Spodek | Apr 21, 2017 | Marketing, Pop Culture, PR, Social Media, Technology, Tip of the Week
Did you have an awesome long weekend? Seems like weeks ago. How time flies… It’s already Friday and time again for the Weekly Download. Let’s round up some of this week’s most hyped up stories from the digital world, including funny pink and blue drinks, new features...
by Eden Spodek | Aug 26, 2016 | PR, Social Media, The Weekly Download
This has been a surprisingly busy week. So much of the news that resonated with me in my feed happened in the past 36 hours or so. In addition to winning a new client – strategic counsel for a crowdfunding campaign, details coming this fall – I completed my first...
by Eden Spodek | Mar 2, 2013 | Tip of the Week
Welcome to the first in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. Despite an extended on Bargainista vacation last year, I’ve been working behind the scenes helping clients with their blogs and...
by Eden Spodek | Feb 15, 2013 | Social Media
It’s never too late to talk about disclosure in social media so I thought I’d share a post I wrote back in October for Food Bloggers of Canada. The value of disclosure in social media When I first started blogging in 2006, we were all learning to navigate this new...