5 Tips for an Effective Kickstarter Video

5 Tips for an Effective Kickstarter Video

Creating videos is something Noah Borer, the co-founder of Toronto-based Unbuttoned Media, was born to do. After graduating college he headed to La-La Land (the destination, not the movie) to work in Los Angeles where he cut his video teeth on movie sets and the Dr. Phil Show. He moved back to Toronto a few […]

How to Build an Email List That Will Help Nail Your Crowdfunding Campaign

How to Build an Email List That Will Help Nail Your Crowdfunding Campaign

Before I get on my list building soapbox, I wanted to let you in on a little secret. If you’ve been following my blog, you’ve already learned more than the overwhelming majority of people who start a crowdfunding campaign with ZERO training. Yes, that’s right, most people don’t take the time to learn what’s needed to make […]

The Weekly Download – September 2, 2016

The Weekly Download – September 2, 2016

If you’re like most people I know, this week was the last relaxing stretch before Labour Day. Lots is happening in September and everyone is scrambling to get ready for product launches, announcements, back-to-school, special events… and the list goes on. So, starting at the end of business today (whatever time that is for you […]

S. Pellegrino Almost Famous Chef recipe – a hit at home

S. Pellegrino Almost Famous Chef recipe – a hit at home

Rarely do I talk about clients in this space. But today is my husband’s birthday and there is always room for exceptions. For the past three years, I’ve been fortunate to work with the S. Pellegrino® Almost Famous Chef Competition – the Canadian Regionals to be exact. It marries two of my passions, education and […]