The Weekly Download — March 17, 2023

The Weekly Download — Friday, March 17, 2023 Welcome back to the Weekly Download! And a Happy St. Paddy’s Day to all those partaking in the fun. There’s a lot on the docket today, including the launch of GPT-4, new AI features coming to Google Workspace, big changes at Meta, and Friday Fun … so […]

The Weekly Download – July 20, 2018

Weekly Download July 20

It’s FriYAY; you know what that means… another installment of the Weekly Download! We’ve got some interesting discussions on the agenda. Snapchat’s potential shopping feature, Pinterest’s new collaboration tool, Twitter’s account removal and video ‘dock’ option, Facebook and Instagram’s efforts to eliminate underage users and of course, Friday Fun! Let’s dive right in. Private Facebook […]

Introducing Ada’s Sisters – a new podcast

Ada's Sisters hosted by Angela Misri & Eden Spodek

This summer has been a time for renewal – I’ve been working on exciting changes for the business and creating new things. Angela Misri mentioned she had an idea she wanted to run by me. She shared her idea for a new podcast with two women co-hosts: us! How could I refuse? After much planning […]

Why I’m meshing with the meshies at mesh ’14

meshing with the meshies at mesh ’14

Back in 2006 when I was social media curious, a friend suggested I attend a new conference called mesh. It was the first of a couple things that had a major impact on my job at the time and my career going forward. The other was becoming a blogger. It’s one of my favourite conferences and […]

Spin Sucks puts an end to destructive spin

Spin Sucks puts and end to destructive spin

“The tools today are different, but the premise remains the same. Lie or spin the truth, and you will be found out. People will take you to task.”  – Gini Dietrich I’ve known Gini for several years, am a loyal reader of her award-winning Spin Sucks blog and a regular listener of Inside PR, the podcast she […]

How does a video go viral?

This is Joey

A journalist and a video creator share their real-life experiences   In Five simple steps for creating a viral video I wrote about my experience sharing a video that went viral. There are some who think they’ve unlocked the science of making a viral video and many others still trying to crack the secret code. Most of us […]

Five simple steps for creating a viral video

Billy Joel ACC Toronto March 14, 2014

Or how to see your picture on the cover of the Rolling Stone Everyone wants to know the secret sauce for making a video go viral. Well read on, by the end of this story you’ll know exactly how it’s done. Promise. Last weekend my husband celebrated a birthday milestone. One of the festivities included […]

Tip of the week: Discovering new blogs part 2

girl with magnifying glasses

Welcome to the ninth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. One of the highlights of being part of the team of instructors for the Digital Strategy certificate program at University of Toronto School of Continuing Studies is the opportunity to meet […]

It’s still a mad, mad world

mad men silloutte

It’s Sunday night and after a weekend of work, errands and relaxation, there’s no better way to wind down the week than watching an episode of Mad Men. Earlier this week, I had the honour of being asked to provide quote for my friend Elissa Freeman’s article for Ragan’s PR Daily, “Lessons from Peggy Olson’s ‘lean-in’ […]

Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live […]