The Weekly Download – February 9, 2018
The #BlackPantherChallenge, virtual influencers, Amazon’s new Polly plugin for WordPress, streaming the 2018 Winter Olympics, #MentorHer, Friday Fun and more… It’s time for The Weekly Download. #BlackPantherChallenge Real life heroes are inspiring kids of colour to dream big by raising money to help them see Marvel’s newest superhero flick, Black Panther, in theatres. After raising […]
The Weekly Download – September 16, 2016
Didn’t this week fly right by? One minute it was Monday morning and the next minute, well, you know what today is… FRIDAY! I hope you enjoy this week’s edition of The Weekly Download. Please let me know what you’d like to see more of (or less of) in this column in the comments. Pinksourcing […]
How to Build an Email List That Will Help Nail Your Crowdfunding Campaign
Before I get on my list building soapbox, I wanted to let you in on a little secret. If you’ve been following my blog, you’ve already learned more than the overwhelming majority of people who start a crowdfunding campaign with ZERO training. Yes, that’s right, most people don’t take the time to learn what’s needed to make […]
Crowdfunding: Failure to Plan = Plan to Fail
Did you know one of the reasons most crowdfunding campaigns fail is due to poor planning or no planning at all? There is a misconception that a few pieces of content, some social posts, a few emails and a page on a crowdfunding platform, such as Kickstarter, Indiegogo and GoFundMe, will be enough for the […]
Why you need to pay attention to crowdfunding
Did you know only 36% of all Kickstarter campaigns are funded? It’s true what they say about it taking a village, and you’ll need one to get fully funded. That’s why marketing and PR funds are often needed to hire the right team to help. Founders who realize this will include a budget specifically for […]
The Weekly Download – June 17, 2016
Another week, another tragic story which is not to make light of some of the horrific news we’ve been seeing over the past two weeks. I felt it was important to talk about these in the Weekly Download. I also share some digital communications stories that caught my eye amongst all the tragic events. Orlando […]
