Weekly Buzz: Meta’s New Multi-Profile Feature a ‘Game-Changer’ for Facebook Users

Happy FriYAY! Another week, another heap of updates to share directly from the digital marketing and tech world. In this week’s update: Facebook introduces a new multi-profile feature, Threads adds accessible account switching, TikTok tests integration of Google Search results, Twitter/X discontinues Circles, and a Canadian influencer goes viral for an “eye-opening” reason. Let’s dive […]

Social Commerce: What It Is and Why You Should Care

Social Commerce

Social commerce, in a nutshell, is using social media platforms to promote online, digital sales and/or purchases. The Evolution of Social Commerce  Currently, statistics report close to 50 percent of shoppers find their dream buys through social media. Not surprising. But only 18 percent of them have used a social media “buy button” to bag […]

Micro-Influencers: What Are They and Can They Help Your Business


Think you don’t have the budget to add an influencer element to your marketing in 2019? What if I was to tell you you do! Micro-influencers are a smart and highly effective way to open doors to new audiences for your brand. What the Heck are Micro Influencers? Micro-influencers are just what they sound like: […]

Everything You Need to Know to Host and Promote an Instagram Takeover

Instagram Takeover

Last month, I shared some of our experiences crafting and creating an Instagram takeover. A kind of “mini-influencer campaign”, they’re a fantastic way to drum up creative content and drive interest in your brand. If you missed that post (linked above), head on back and give it a read, because in this piece I’m going to […]

The Weekly Download – January 26, 2018

Weekly Download Jan 26 2018

Hello, Friday! It’s been awhile. Let’s recap on what’s hot this week – we’re chatting about influencer marketing, Edelman’s 2018 Trust Barometer, Amazon’s first-ever checkoutless store, Crock-Pot’s defense after that This Is Us episode, and of course, Friday Fun. Navigating influencer marketing in a social world Love it or hate it, influencer marketing is everywhere. […]

The Weekly Download – June 2, 2017

The Weekly Download - June 2, 2017

Happy Friday, Happy June and Happy Anniversary to my wonderful husband of 26 years, David Spodek! Time flies! We’ve got a lot to cover this week, including political social media blunders, underused influencer marketing, art gone digital, and of course, how could we forget the “covfefe”? Social media snafu lands MPs in hot water In case […]

Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live […]

The value of disclosure in social media

The value of disclosure in social media

It’s never too late to talk about disclosure in social media so I thought I’d share a post I wrote back in October for Food Bloggers of Canada. The value of disclosure in social media When I first started blogging in 2006, we were all learning to navigate this new world together. Social media culture […]