You want us to pay? We want you to pay attention.

people with megaphones

Today you’re a part of something special thanks to Keith McArthur who created the cluetrainplus10 project, celebrating the tenth anniversary of The Cluetrain Manifesto. I’m one of 95 bloggers around the world who has volunteered to write about one of the 95 theses in the manifesto. The 95 theses examine the impact of the Internet […]

Speaking about blogger outreach…

I participated in a panel called “Building Relationships with Word of Mouth and PR Practitioners While Maintaining Credibility with Your Audience” at PodCamp Toronto. Keith McArthur moderated this lively discussion that also included Anita Clarke, David Jones and Matthew Stradiotto. Perhaps it will help you gain some new insights into what works and what doesn’t […]