5 Tips for an Effective Kickstarter Video
Creating videos is something Noah Borer, the co-founder of Toronto-based Unbuttoned Media, was born to do. After graduating college he headed to La-La Land (the destination, not the movie) to work in Los Angeles where he cut his video teeth on movie sets and the Dr. Phil Show. He moved back to Toronto a few […]
Crowdfunding Interview: Shelagh Cummins, Productive!
Do you have a fabulous product that will make people’s lives easier but only your clients know about? Do you need to get beyond your tribe and build greater awareness so that you can actually find a broader audience for your product that wants it too? If so, then you’ll be interested in learning how […]
Interview: Kickstarter Whiz Lora DiFranco of Free Period Press
Lora DiFranco is no stranger to crowdfunding. She came on my radar about a year ago when I saw her now successfully-funded Kickstarter campaign for You Got This: A Mantra Coloring Book. I sent her a message during the campaign and was delighted not only at how quickly she replied but how warm and friendly […]
Crowdfunding Basics Every Entrepreneur Needs to Know
Do you think you’re the next Kanye West, expecting to raise $53 million in a single tweet? If you read my blog post Crowdfunding: Failure to Plan = Plan to Fail, you likely know that crowdfunding is a lot of hard work. Just like the old saying goes, Rome wasn’t built in a day! But […]
How crowdfunding can help you create the next Veronica Mars success story
Last year I was part of a successfully funded Kickstarter campaign for an independent book publisher who was supporting authors and artists with his new experiential book/activity concept. It may or may not be what typically comes to mind when you think of crowdfunding, but I would say the opportunity for unexpected niches like, authors, […]
How to Build an Email List That Will Help Nail Your Crowdfunding Campaign
Before I get on my list building soapbox, I wanted to let you in on a little secret. If you’ve been following my blog, you’ve already learned more than the overwhelming majority of people who start a crowdfunding campaign with ZERO training. Yes, that’s right, most people don’t take the time to learn what’s needed to make […]
Crowdfunding: Failure to Plan = Plan to Fail
Did you know one of the reasons most crowdfunding campaigns fail is due to poor planning or no planning at all? There is a misconception that a few pieces of content, some social posts, a few emails and a page on a crowdfunding platform, such as Kickstarter, Indiegogo and GoFundMe, will be enough for the […]
Why you need to pay attention to crowdfunding
Did you know only 36% of all Kickstarter campaigns are funded? It’s true what they say about it taking a village, and you’ll need one to get fully funded. That’s why marketing and PR funds are often needed to hire the right team to help. Founders who realize this will include a budget specifically for […]
What small businesses need to know about crowdfunding
Crowdfunding. It’s very sexy right now and if you’re like many people, you may not know how to decide if crowdfunding is the right approach for your business. You might see crowdfunding only as a fundraising tool. Did you know it’s also a PR and marketing tactic to help raise awareness for products, services and causes? […]
