Warm Calling Versus Cold Calling and What it Means for Your Business

Warm Calling vs Cold Calling

Ahhh, the dreaded phone call. I recently did a very non-scientific poll in my Facebook Group, and the results were clear. Many of us loathe picking up the phone. And even us marketers—who really understand what cold calling is about—get cranky when we get cold calls from folks. So imagine how Joe Public feels! Which got me […]