Tip of the Week: How to create a sponsorship pitch like a pro
Welcome to the fifth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. I feel its value may […]
The scoop on Colbert
I love ice cream; Ben & Jerry’s is the best. The Colbert Report is a hoot. Q: What do you get when you mix them together? A: Vanilla ice cream with fudge covered waffle cone pieces and a caramel swirl with a shot of dry humour for good measure (aka Stephen Colbert’s Americone Dream). As […]
What’s a Free-A-Store-Us-Rex?
Ever heard of FreebeeStore.com? Tomorrow it may be as well-known as Google! That’s probably a bit of an overstatement but you can bet if Scott MacDonald changes his name to Free-A-Store-Us-Rex, it will be on the tips everyone’s tongues along with FreebeeStore.com What’s goin’ on? Scott MacDonald is auctioning his sole name to the highest bidder […]
Myth or fact: the best things in life are free
I had seen ads for Alyson Schafer‘s parenting courses around my my neighbourhood. So when I saw her post on One Degree, I was curious to say the least. Alyson provided a detailed account of her journey into blogging as a marketing strategy for her practice. Her blog, Alyson Schafer – Principles, Rules and Tools […]
Is anyone minding the store?
The other day while I was reflecting on blogging and blog monitoring (I’ve been thinking a lot about it lately at the office), it dawned on me that since I launched Bargainista, not one company has commented. And yet, I have written about several retailers and manufacturers both big and small, the good, the bad […]