Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live […]

Speaking about blogger outreach…

I participated in a panel called “Building Relationships with Word of Mouth and PR Practitioners While Maintaining Credibility with Your Audience” at PodCamp Toronto. Keith McArthur moderated this lively discussion that also included Anita Clarke, David Jones and Matthew Stradiotto. Perhaps it will help you gain some new insights into what works and what doesn’t […]