Why you need to pay attention to crowdfunding
Did you know only 36% of all Kickstarter campaigns are funded? It’s true what they say about it taking a village, and you’ll need one to get fully funded. That’s why marketing and PR funds are often needed to hire the right team to help. Founders who realize this will include a budget specifically for […]
It’s still a mad, mad world
It’s Sunday night and after a weekend of work, errands and relaxation, there’s no better way to wind down the week than watching an episode of Mad Men. Earlier this week, I had the honour of being asked to provide quote for my friend Elissa Freeman’s article for Ragan’s PR Daily, “Lessons from Peggy Olson’s ‘lean-in’ […]
Blogger relations: PR dinosaurs need to retire or get with the program
I wasn’t planning to write another blog post about blogger relations so soon and then this showed up in my inbox this morning. It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research. What’s wrong? Lots. I won’t get into all the details […]
