Warm Calling Versus Cold Calling and What it Means for Your Business
Ahhh, the dreaded phone call. I recently did a very non-scientific poll in my Facebook Group, and the results were clear. Many of us loathe picking up the phone. And even us marketers—who really understand what cold calling is about—get cranky when we get cold calls from folks. So imagine how Joe Public feels! Which got me […]
How to build your crowdfunding community
Last week, I wrote about Why you need to start building your crowdfunding community now. Since then, many people have asked me if I’d share some how-tos so they could start their own online community building plans. Many of these how-tos apply to online community building in general. I hope you find them helpful and let me […]
Why you need to start building your crowdfunding community now
A year ago, a prospective client called me one week into his Kickstarter campaign. He was an investor helping a founder with an incredible film project. Together, they had a heartwarming story told through a high-quality video and beautiful graphics. But they didn’t have a community of people rallying around them. The investor came to me […]
Online Relationship Building and Offline Sales
Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and retail sales are no […]