Digital Marketing in a Post-Pandemic World
The pandemic has resulted in the fastest and most complete shift in customer expectations ever seen, according to a recent survey from Accenture. Due to the pandemic, people looked inward, reevaluating their priorities and what they thought was important in their lives. This mindset shift has been the catalyst for the “Great Resignation,” with the […]
Social Commerce: What It Is and Why You Should Care
Social commerce, in a nutshell, is using social media platforms to promote online, digital sales and/or purchases. The Evolution of Social Commerce Currently, statistics report close to 50 percent of shoppers find their dream buys through social media. Not surprising. But only 18 percent of them have used a social media “buy button” to bag […]