The Weekly Download – December 22, 2017
Wishing you all a very happy holiday and a chance to rest and recharge before the new year begins! Here are some of the hot topics we’ve got on deck this week: a cake in support of an awesome cause, what Canadians searched for most this year, how a simple cooking tool built a fan […]
The Weekly Download – June 16, 2017
It’s Friday and you know what that means! Dreams of lots of warm weather and sunshine for the weekend. And… Happy Father’s Day to those of you celebrating! This week we’re chatting about Google’s defence against bad ads, the CMA’s new Chartered Marketer designation, sexist swag bags and a special Spin Sucks guest post (written […]
The Weekly Download – July 8, 2016
I hope you had a wonderful holiday weekend. It’s always strange after the July long weekend because of the different day off north and south of the border. It was an exciting week for me because I held my first educational webinar outside of the work I’ve been doing with U of T School of […]
Why you need to pay attention to crowdfunding
Did you know only 36% of all Kickstarter campaigns are funded? It’s true what they say about it taking a village, and you’ll need one to get fully funded. That’s why marketing and PR funds are often needed to hire the right team to help. Founders who realize this will include a budget specifically for […]
Spin Sucks puts an end to destructive spin
“The tools today are different, but the premise remains the same. Lie or spin the truth, and you will be found out. People will take you to task.” – Gini Dietrich I’ve known Gini for several years, am a loyal reader of her award-winning Spin Sucks blog and a regular listener of Inside PR, the podcast she […]
A week of firsts… #digitaledu, Storify and Spin Sucks
This has been a week of firsts. Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies Digital Strategy and Communications Management Certificate program or #digitaledu for short. This morning, I used the Twitter backchannel discussion from last night’s class to create my first Storify. And […]