Crowdfunding: Failure to Plan = Plan to Fail

Crowdfunding: Failure to Plan = Plan to Fail

Did you know one of the reasons most crowdfunding campaigns fail is due to poor planning or no planning at all? There is a misconception that a few pieces of content, some social posts, a few emails and a page on a crowdfunding platform, such as Kickstarter, Indiegogo...
Should you outsource your content marketing?

Should you outsource your content marketing?

That was the question posed to several of us in a recent interview by Michelle Little for The Globe and Mail Small Business. Mark John Hiemstra, former marketing communications manager at Montreal-based, start-up GuestDriven, believes it’s crucial for small businesses...