Crowdfunding: Failure to Plan = Plan to Fail
Did you know one of the reasons most crowdfunding campaigns fail is due to poor planning or no planning at all? There is a misconception that a few pieces of content, some social posts, a few emails and a page on a crowdfunding platform, such as Kickstarter, Indiegogo and GoFundMe, will be enough for the […]
Should you outsource your content marketing?
That was the question posed to several of us in a recent interview by Michelle Little for The Globe and Mail Small Business. Mark John Hiemstra, former marketing communications manager at Montreal-based, start-up GuestDriven, believes it’s crucial for small businesses to tell their own stories and keep the content development in-house. John Blown, managing director at […]
