Use Storytelling to Start Cultivating Your Superfans

“In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.” ― Jay Baer, Hug Your Haters: How to Embrace Complaints and Keep Your Customers I’ve been reading and following Jay Baer for about 10 years and have seen him deliver several keynote presentations. He is an outspoken advocate […]