Online Relationship Building and Offline Sales

Online Relationship Building and Offline Sales

Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and retail sales are no […]

west elm’s Neil Gazmen connects with local customers

west elm Neil Gazmen

According to his bio, “Neil Gazmen is a retail people manager with over 9 years experience in managing high volume, complex stores in the Toronto area. He is a strong supporter of relationship based selling and grassroots type marketing that targets building a community of loyal followers, one customer at a time.” The last sentence […]

A week of firsts… #digitaledu, Storify and Spin Sucks

Storify and Spin Sucks

This has been a week of firsts. Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies Digital Strategy and Communications Management Certificate program or #digitaledu for short. This morning, I used the Twitter backchannel discussion from last night’s class to create my first Storify. And […]