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Online Relationship Building and Offline Sales

Online Relationship Building and Offline Sales

by Eden Spodek | May 26, 2016 | Blogger Relations, Customer Service, Social Media

Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? I’ve always been a firm believer...
west elm’s Neil Gazmen connects with local customers

west elm’s Neil Gazmen connects with local customers

by Eden Spodek | Mar 21, 2013 | Social Media

According to his bio, “Neil Gazmen is a retail people manager with over 9 years experience in managing high volume, complex stores in the Toronto area. He is a strong supporter of relationship based selling and grassroots type marketing that targets building a...
A week of firsts… #digitaledu, Storify and Spin Sucks

A week of firsts… #digitaledu, Storify and Spin Sucks

by Eden Spodek | Mar 14, 2013 | Education

This has been a week of firsts. Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies Digital Strategy and Communications Management Certificate program or #digitaledu for short. This morning, I used the Twitter backchannel...

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