Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? I’ve always been a firm believer...
According to his bio, “Neil Gazmen is a retail people manager with over 9 years experience in managing high volume, complex stores in the Toronto area. He is a strong supporter of relationship based selling and grassroots type marketing that targets building a...
This has been a week of firsts. Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies Digital Strategy and Communications Management Certificate program or #digitaledu for short. This morning, I used the Twitter backchannel...
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