Weekly Buzz: Google to Remove Canadian News Content Due to New Controversial Law

Say hello to the Weekly Buzz – a new and improved version of the Weekly Download that you’ve all come to know (and love).  We recently embarked on a rebranding journey for Spodek & Co., and decided our look could use some refreshing. The Weekly Buzz reflects our new branding elements – particularly the cute […]

Weekly Buzz: Canadians Brace for Meta’s News Ban

Another Friday, another installment of the Weekly Buzz! It’s time for us to share the digital marketing news that’s been on our radar this week – and put it on yours, too. On today’s agenda: Canadians will no longer have access to news content on Meta platforms, more drama at Reddit amid ongoing protests, Instagram […]

Weekly Buzz: Reddit Erupts in Protests over API Changes

It’s Friday and we’ve got a lot to chat about this week!  Read on for all the digital marketing news you need to know, including the Reddit blackout, LGBTQ social media user safety across major platforms, changes to YouTube’s monetization program, Instagram’s Music Notes, Friday fun, and more. The Reddit blackout: protests to API changes […]

The Weekly Download — October 21, 2022

Happy Friday! Welcome back to the Weekly Download. We’re gearing up for a weekend of beautiful weather here in the GTA, and what better way to kick things off than with another digital news roundup? On the agenda today: Instagram tests in-app scheduling, TikTok unveils new ad tools and performance insights, YouTube provides more creators […]

The Weekly Download — September 23, 2022

Welcome, fall! Our favourite season has finally arrived (pumpkin spice latte, anyone?), and to celebrate, we’re kicking off another edition of The Weekly Download. On the docket today:  Instagram crashes (again) and how it’s working to make direct messages safer, a viral TikTok trend raises red flags for the FDA, YouTube introduces new ways to […]

The Weekly Download – August 12, 2022

Happy Friday! It’s late summer when the days are warm and hazy and all we want to do is hang out in the park or on a patio. So read this accompanied with a cold drink of your choice. This week, TikTok gives users deeper insight into the data used to send them targeted ads; […]

The Weekly Download – July 15, 2022

Happy Friday! It has been a week, and only part of that is because of the latest shenanigans courtesy of Elon Musk and Twitter. (U.S. legal Twitter has been having the best time looking at the recently released docs.)  Other than that, find out what the most popular emoji in Canada is, how you can […]

The Weekly Download, May 13, 2022

Happy Friday! We hope the sun is out by you. Take off your sunglasses, because it’s time for the Weekly Download.  This week we are talking about Google’s new digital marketing certificate program for small businesses, TikTok’s new “Friends” tab (which will replace the “Discover” tab), Instagram’s testing of NFTs, and a YouTube update to […]

The Weekly Download – April 22, 2022

It’s Friday! Which means it is time for Spodek & Co.’s Weekly Download. This week we are exploring new YouTube creator features, Pinterest partnerships, Instagram’s hashtag testing, and TikTok’s new interactive ads.  Happy reading! YouTube Launches “Search Insights” for Creators Influencers and creators are becoming vital to marketing campaigns and brand growth. With social media […]

The Weekly Download – October 8, 2021

Happy Friday, and welcome back to The Weekly Download! We’re all looking forward to a long weekend, and are wishing a Happy Thanksgiving to our Canadian friends who will be celebrating. Here’s the top digital marketing and social media news from around the internet that you might’ve missed this week: Facebook’s global outage and its […]