Team
We’re a team of ambitious creatives pairing passion with expertise. You’ve got ideas — we make them happen.
Eden Spodek
Founder
Eden Spodek is an award-winning digital marketing and communications strategist with over 30 years of experience. In 2010, she founded Spodek & Co., a digital consultancy focused on helping businesses establish strong digital brands.
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Alyssa Salmon
Content Strategist
Alyssa has a wide range of digital marketing experience. She provides content development, research and analytical support to the team. Paired with a millennial perspective, her digital marketing experience and passion for communications help achieve client success.
Sharon Hobson
Development Strategist & Designer
Sharon is our website wiz, doing everything from site builds and tool development to troubleshooting using multiple platforms. Her experience with search engine optimization (SEO) is a critical part of our website development. She’s also our graphic design lead — from new websites and social media graphics to logos and letterhead.
Melissa Sellner
Email & Digital Strategist
Melissa is our resident email marketing and data specialist with 15+ years of digital marketing experience. She knows her way around best-in-class email and website marketing practices, is seasoned at search engine optimization (SEO) and Google Adwords (SEM/PPC).
Christy A. Laverty
Public Relations Strategist
Christy brings 20 years of experience as a journalist, including news producer in some of Canada’s largest broadcast newsrooms to her role. She helps clients gain visibility by amplifying their brands with earned media mentions, press and coverage. Christy is focused on results and has helped secure media mentions, coverage and features in some of the largest media outlets in the country.
Megan Collins
Editorial Strategist
Megan is a copy editor and project manager with 20 years of experience in content production. She applies a critical eye for both stylistic and technical details to ensure that quality and brand standards are met. She has extensive experience producing lifestyle, health, finance, technology, and food content for some of the largest consumer magazine titles in North America.
Renee Sylvestre-Williams
Writer
Renee is a results-driven content strategist and writer with over 15 years of proven success in content strategy, writing, and editing across all digital platforms. Strategically minded with a creative vision, Renee brings innovative and effective solutions to clients, helping them develop and execute content strategies that engage, promote brands, and grow audiences.
Ami Schimanski
Digital Strategist & Operations Coordinator
Ami has a wide range of digital marketing and communications experience that includes working with purpose-driven businesses across a variety of industries. Providing research and operations support, developing content, and managing client communities, Ami brings a creative and unique perspective to all things digital.
Maggie Spodek
Team Mascot
Maggie is our four-legged furry greeter who loves our clients and keeps us on our toes. She makes sure we take a breather and get some fresh air during the day.
