Weekly Download April 10Welcome back to The Weekly Download! We’re sharing another edition of our weekly digital marketing roundup a day early this week in light of the holidays.

Whether it be Passover, Easter, or Ramadan, we wish you all a wonderful holiday, whatever you’re celebrating! While the get-togethers might look a little different this year, we hope you find some way to still connect with loved ones and enjoy this special time.

On the docket today: Dove’s new campaign honouring front-line heroes, Jack Dorsey’s donation to aid the fight against coronavirus, free tools for mental health management, and a TON of Friday Fun (or is it Thursday Fun?) mixed in throughout. 

It’s time for The Weekly Download!

Dove Introduces Courage is Beautiful Campaign to Honour Front-Line Heroes

Dove’s newest marketing campaign, aptly named Courage is Beautiful, celebrates and honours front-line heroes in the efforts against COVID-19. 

The 45-second video features close-up photos of real people fighting the pandemic on the front lines, drawing attention to their courage and care.

You can check out the video in full here:


To all the front-line heroes, and to those who support them – we thank you for your courage and care.

Posted by Dove on Sunday, April 5, 2020

U of T Professor Creates Free Online Course for Mental Health Management During COVID-19

A free online course launched by a U of T psychology professor aims to help people manage their mental health during the COVID-19 pandemic.

Steve Joordans, the course’s creator, says the course is designed to help people “learn some skills in order to avoid a lot of the anxiety they’re facing, and how they can find ways to better control it.”

Mind Control: Managing Your Mental Health During COVID-19, is available (and free!) to all. 

People Get Creative When it Comes to Celebrating During the Coronavirus Pandemic

Even though it seems like the world is on pause, birthdays and other special events are still happening. People have relied on their creativity (and a little bit of technology) to help them get together with loved ones in a way that respects the call for social distancing.

Check out this fun video below:

View this post on Instagram

The right celebration these days 🎉😷

A post shared by Ali Rami Makhlouf (@ali_r_makhlouf) on

What other ways have you seen people getting creative with family and friends to celebrate during stay-at-home orders?

Matthew McConaughey Hosts Virtual Bingo Night for Seniors

And speaking of creativity during quarantine, Matthew McConaughey made headlines this past week when he hosted a virtual bingo night for residents at a senior living facility in Texas.

The residents played along from the safety of their rooms to maintain safe social distancing.

Check out the cuteness for yourself:

Virtual Bingo with Matthew McConaughey!

Ever play virtual bingo with #MatthewMcConaughey? You’d be a whole lot cooler if you did! The residents at The Enclave at Round Rock Senior Living got to play virtual bingo with #MatthewMcConaughey and his family! Thank you to Matthew, his wife Camila, and his mom Kay for hosting our residents for a few rounds of virtual bingo! Our residents had a great time playing, and they loved talking with Matthew about his family heritage and his favorite drink.

Posted by The Enclave at Round Rock Senior Living on Sunday, April 5, 2020

Twitter CEO Jack Dorsey Commits $1 Billion to Coronavirus Relief Efforts

Jack Dorsey announced his plan to move $1 billion of Square equity (roughly 28% of his total wealth by his counts) to his Start Small LLC to fund global COVID-19 relief.

Following the relief efforts, Dorsey plans to shift his philanthropic focus to girl’s health education and universal basic income.

To keep things transparent, the $1 billion fund will be publicly tracked — you can even follow along with spending thanks to this Google Doc link shared by Dorsey himself.

Justin Trudeau’s Daily COVID-19 Briefings Get the LEGO Treatment

Twitter user Tyler Walsh made the internet a happier place this week when his homemade stop-motion LEGO masterpiece went viral.

The video depicts Canadian Prime Minister Justin Trudeau as he addresses the nation, and has a specific focus on his message to Canadian children and how they can do their part to slow the spread of COVID-19.

Naturally, it didn’t take long for the creative clip to go viral – we want more!

John Krasinski Debuts Episode Two of Some Good News…with Surprise Guests

John Krasinski is back at it again this week with another episode of his new beloved good news show, Some Good News.

This week, John highlighted more good news from around the world and even surprised a disappointed Hamilton fan with an impromptu appearance from her favourite cast. We don’t want to spoil it – you’ll have to watch it below for yourselves!

After Prime Minister Warns Against “Speaking Moistly,” Numerous Memes are Born

When Justin Trudeau spoke out earlier this week to warn against “speaking moistly,” he almost instantly regretted his choice of words.  

It didn’t take long for the flub to go viral and numerous memes have been created thanks to the Canadian Prime Minister’s hilarious gaffe.

We personally love this autotuned remix all about (you guessed it!) speaking moistly.