Welcome back and Happy Friday – it’s time for The Weekly Download!

This week’s top stories: TikTok launches a website to fight company misinformation, Facebook removes over 1,000 ad targeting options, Twitter unveils its Transparency Center, Instagram rolls out a new way to discover new content, and Friday Fun.

TikTok Launches Website to Fight Company Misinformation

In an effort to dispel rumours and misinformation, TikTok launched a new website to “set the record straight.”

Located at tiktokus.info, the website (along with a new campaign) serves as an information hub and source of truth for people with questions about the app and recent news.

The site features links to news sources and expert commentary supporting the company’s claims that it is not a threat to U.S. cybersecurity.

Facebook Removes Over 1,000 Ad Targeting Options

Facebook’s ability to hypertarget advertising audiences is about to change. 

Last week, the social media giant announced it would remove over 1,000 ad targeting options due to under-usage and redundancy.

Facebook says the simplification of targeting categories is largely due in part to streamline options that are oftentimes too granular to truly be useful. Removing multicultural affinity segments, for example, will encourage advertisers to use other targeting options such as language or culture to reach people who are interested in multicultural content.

According to Facebook, these changes will not impact the vast majority of advertisers and most targeting options remain available. If you need help with Facebook advertising or want to learn how you can make the best use of Facebook’s available targeting options, we’re always here to help. Contact us today.

Twitter Unveils its New Transparency Center

In order to provide more insight into its recent actions on rule violations, information requests, and more, Twitter has launched a new Transparency Center mini-site – an expanded, interactive look at its Transparency Reports.

The new platform offers a transparent, drilled-down look at key data, including improved visualization tools and national comparisons. 

How long until other social media platforms follow suit?

Instagram Rolls Out Suggested Content at the End of Your Feed to All Users

It seems like every week there’s something new that Instagram is testing or launching, and this week is no exception!

Instagram’s newest feature will offer suggested content to users once they’ve scrolled to the end of their “following” feed to help discover new profiles.

If users decide to keep scrolling after being presented with the “You’re All Caught Up” notification that Instagram introduced to the feed back in 2018, they’ll be shown new posts from users they’re not already following – some of which could be ads.

Here’s what Instagram had to say about the new feature:

“Our goal is to make it clear when you’re all caught up so you can decide how you want to best use your time. We see people continuing to seek out more posts they’re interested in after catching up with their feeds, so we wanted to learn from that and make it easier to go a little deeper for those who choose to do so.”

Have you found any value in the new feature while scrolling your feed?

Friday Fun

Ever wondered how some actors scored their iconic roles? Check out these two awesome clips for Friday Fun: