The Weekly Download – December 11, 2020

Welcome back to The Weekly Download! Today we’re sending a Happy Hanukkah to all those celebrating, and wishing you all love, light, and good health.

On the docket today: Twitter’s year in review, Facebook’s key insights, Instagram’s latest test to boost engagement, and some timely Friday Fun! 

Twitter Shares its 2020 Year in Review

Although 2020 has been a doozy (YouTube even opted to skip out on its infamous Rewind this year) the Twitter’s #ThisHappened review dropped earlier this week and it actually proved that not everything about 2020 was bad.

The company took to the blogosphere to share the year’s most liked tweets, top trending hashtags, most retweeted users, and most used emoji. 

Let’s take a closer look:

Check out the full post here to get more top trending information and use the hashtag #ThisHappened2020 to join the conversation on Twitter.

Facebook Shares Key Conversation Insights Across its Platforms

And just like Twitter, Facebook is in the process of rounding up important facts and data from 2020. The company released its annual ‘Topics and Trends report’, outlining key conversations happening on its platforms. Data for Instagram is a new addition to this year’s report.

The 40-page report looks at trends and topics across four categories, including Education and Action, Lifestyle, Technology, and Leisure. Each topic includes a regional breakdown, providing a graphic overview of how the discussion evolved in different markets and areas of the world.

For businesses and marketers working on their strategies for 2021, Facebook’s insights could prove helpful for content development and more. Download your copy here. Let us know how we can help with your digital strategy. 

Instagram Tests Timers on Stories to Boost Engagement

A new test by Instagram will add timers to user stories in hopes to boost clickthrough rates and encourage user engagement. The timer, as shown below, will show how much longer a user’s story will be available for before it’s erased.

FOMO, much?

Instagram is always looking for new ways to boost follower engagement – whether or not this latest move will be a winning idea is yet to be determined.

Friday Fun

The Foo Fighters Celebrate Hanukkah – With Their Own Unique Twist

Hanukkah has arrived, and the Foo Fighters want to wish those celebrating the very best this season! Check out their new project, The Hanukkah Sessions:

Will you be tuning in to hear more?

2020: The Musical with Jimmy Kimmel and Andrew Rannells 

What a year it’s been! Watch Jimmy Kimmel and Andrew Rannells recap the year that was with a montage of our favourite Broadway songs.

Line drawn peony from Spodek & Co Digital marketing site