The Weekly Download – February 7, 2020

Welcome back to another edition of The Weekly Download! 

Here’s what you might have missed this week: 

Instagram launches unfollow suggestions and faces more scrutiny for the spread of misinformation, Planters introduces Baby Nut, Twitter and LinkedIn set new company records, and a coronavirus hoax has big consequences for one Canadian man.

To wrap things up, we’ll be sending you on your way with some Friday Fun to start your weekend right!

Instagram Introduces Unfollow Suggestions

Looking to streamline your Instagram feed? The app has a solution for that. Instagram will now show who you interact with least frequently in case you want to unfollow them. 

This week the company launched ‘following categories’ that divides the list of who you follow into groups including “most seen in feed” and “least interacted with”.

To access the feature, go to your profile, then “following” and you’ll see the categories you can explore. You can also sort who you follow by earliest to latest and vice versa in case you want to clear out your earliest follows or make sure you actually care about the latest people you followed.

The update is yet another feature from Instagram to make the user experience more positive. 

Instagram’s Search Results Pose a Public Health Risk

Instagram is facing scrutiny once again for the promotion of anti-vax information on the platform.

It’s been almost a year since the company pledged to do better in the fight against misinformation, but the app is still rife with vaccine-related misinformation, according to an article by HuffPost.

With over 1 billion users and the ability to influence public discourse, Instagram has become a breeding ground for fake news, including public health hoaxes and conspiracy theories. 

A simple search for “vaccines” on the app leads to both a number of accounts that are explicitly anti-vax, as well as accounts that seem to be vaccine-neutral but promote anti-vax information — many of these “promoted” by Instagram as “accounts you might like”.

Instagram moderates search results for different keywords and hashtags and works to derank content that it deems “inappropriate” — but there’s no word yet from Instagram on when anti-vax information will fall under that category.

Planters Introduces Baby Nut After Killing Off Mr. Peanut

After people shared mixed feelings following the death of Planters’ Mr. Peanut, the brand’s marketing department brought him back… As Baby Nut.

Planters debuted Baby Nut on Sunday in a Super Bowl ad showing Mr. Peanut’s funeral. As friends and family gather to pay respect to the late Mr. Peanut, a tear drops from Kool-Aid Man and falls to the ground. New growth springs from the ground and Baby Nut is born (no, we’re not joking):

It didn’t take long for the brand to celebrate the birth of its new mascot:

So, how do we all feel about Baby Nut? Fun brand move, or a little… nutty? (We couldn’t help ourselves!)

Man Pretends to Have Coronavirus for Social Media “Fame”

A 28 year-old man from Thornhill was the centre of online controversy earlier this week when he declared he had coronavirus during a flight from Toronto to Jamaica.

The flight was forced to turn back to Toronto as per infectious disease protocol, derailing vacation plans for the 243 people on board. Two additional flights had to be cancelled due to the event. 

When asked by a reporter about the incident, the man matter-of-factly shared he was just looking to “get a viral video.” 

…Insert facepalm here.

Apparently the antics come with a catch: criminal charges.

Twitter Reaches $1 Billion Quarterly Revenue

For the first time ever, Twitter pulled in $1 billion in quarterly revenue, beating expectations following the company’s efforts to make the platform more user-friendly.

There’s been a bit of a change in recent years in terms of how the platform is used — what used to be about engagement and community has become more about breaking news and quick dissemination of other key information. But the latest figures show that the company isn’t going anywhere.

We’re looking forward to seeing what other changes Twitter makes in the quest for user-friendliness and how it affects the platform’s popularity.

LinkedIn Reaches 675 Million Members

And speaking of new company records, LinkedIn reached a new important milestone of 675 million members with “record levels of engagement” across the globe.

It’s no secret that the platform continues to be an important tool for professionals and businesses alike. According to the company, someone is hired on LinkedIn every seven seconds.

If you’re not regularly active on the platform, there’s never been a better time to revamp your Company Page or personal profile — and we can help!

Friday Fun

Mother-Daughter Duo Celebrates Black History Month in the Most Iconic Way

For the third year in a row, Cristi Smith-Jones and her eight-year-old daughter have teamed up to recreate photos of iconic black women in honour of Black History Month.

According to Cristi, the duo decided to take one photo per day and narrowed the extensive list to 29 memorable figures. Not only did her daughter have so much fun picking out costumes and dressing up, she also learned about important black women throughout history.

We love this idea and all it stands for!

Super Bowl 2020 Halftime Show Does Not Disappoint

And yes, we’re still talking about that halftime show — can you blame us?

Jennifer Lopez and Shakira were the first Latin artists to co-headline one of the year’s most-watched annual events, and the first pair of female artists to share top billing. 

If you missed the incredible performance, you can check it out below.

Line drawn peony from Spodek & Co Digital marketing site