The Weekly Download – January 21, 2022

It’s Friday and we’re back with your weekly digital roundup.

In this installment of The Weekly Download: Edelman shares their 2022 Trust Barometer Report, TikTok shares user trends by region, Instagram tests fan subscriptions and LinkedIn adds new platform marketing efforts, plus some Friday Fun.

Let’s get to it! 

2022 Edelman Trust Barometer

Edelman has just released their 2022 Edelman Trust Barometer report. 

If you’re not familiar with it, for more than 20 years, Edelman has studied multiple intuitions like businesses, governments, NGOs, and media to understand their relationships with their stakeholders.

This years’ report consisted of 30-minute online interviews that were completed in 28 countries with more than 36,000 respondents between November 1 and November 24, 2021. 

There are two major takeaways from this years’ results. First, there is a growing distrust of governments and media. And second, there are higher expectations for businesses to “work with all institutions to foster innovation and drive impact.”.

According to the report, 58% of respondents will buy or advocate for brands based on their beliefs and values. 60% of respondents will choose a place to work based on their beliefs and values. And 64% of respondents will invest based on their beliefs and values.

Read the full report.

TikTok Song Trends by Region

If you’re on TikTok, you’re accustomed to hearing repetitive songs and sounds on the app when it comes to video trends.

Now, TikTok has released trend discovery listings so you can see what songs are trending in your region to help you boost content using algorithm favourites. You can also search popular hashtags, more popular clips in your area, and filter by likes, comments, and shares in the last 7 to 30 days.

If you’re looking to invest more time in creating for TikTok, you’ll want to check out their trends center.

Instagram Tests Fan Subscriptions

It’s no secret that social media creators are a major part of social media’s future. And in an effort to keep as many popular creators on their app as possible, Instagram has introduced a new subscriptions option to help their creators monetize their accounts. 

As shared by Instagram:

“With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.”

This new feature is currently in a testing phase available to only a few of the platform’s biggest creators, those who are able to charge from $0.99 to $99.99 a month for their subscription-based content. This subscription will provide access to subscriber-only lives, stories, and subscriber badges.

LinkedIn Adds New Platform Marketing Efforts

In an effort to help users strengthen how they use the platform, LinkedIn has added three new courses to their LinkedIn Marketing Labs.

The courses will help users in three main areas. First, helping to build their organic presence on the LinkedIn Pages. Second, building a full-funnel content marketing strategy to help improve the customer journey. And third, creative design for LinkedIn. These courses take only 10 to 30 minutes to complete!

LinkedIn has also announced another exciting update for company pages. According to Social Media Today, “LinkedIn also says that Company Pages with over 500 followers will soon be able to create newsletters, in order to keep their Page followers updated in the app.”

We can’t wait to see what else they roll out over the next few months.

Friday Fun

It’s no secret Toronto received a huge amount of snow this week. Kids love snow days. That is, until they’re required to help with the shoveling. Check out Toronto’s Carter Trozzolo sharing his hilarious thoughts on the “exhausting” matter.

We’ve all been there, buddy!

And some more fun for Schitt’s Creek lovers.

Line drawn peony from Spodek & Co Digital marketing site