The Weekly Download – January 22, 2021

Happy Friday! Welcome back to The Weekly Download. It’s been a busy week in terms of news and updates both in the digital marketing world and beyond. Let’s dive in!

President Joe Biden’s inauguration (and its many memes), Pinterest’s Story Pins, YouTube’s next phase of product tag testing, updates to Facebook Pages, and more.

All About President Joe Biden’s Inauguration 

Perhaps the biggest event on everyone’s radar this week is the inauguration of President Joe Biden, the 46th President of the United States of America.

The inauguration looked different this year amid the COVID-19 pandemic, but it was still an historic day! If you missed it, you can check out the 7-hour event in full below:

Kamala Harris’ Nieces Pay a Fashionable Tribute to The New VP 

We can’t forget that yesterday, the country’s first Black, South Asian female vice-president of the United States, was sworn in. It was a huge moment for BIPOC voices and women everywhere. 

Meena Harris, the VP’s niece, posted an adorable photo on Instagram of her daughters, Amara and Leela, as they posed in faux-fur getups that looked “just like Auntie’s.”

https://www.instagram.com/p/CKR79ehp163/

And it’s not the first time the fashionable duo (or should we say, trio?) captured the internet’s hearts.

https://www.instagram.com/p/CHUFbTzJI9r/

Inaugural Poet Amanda Gorman Calls for ‘Unity and Togetherness’ in Moving Address

The internet hasn’t stopped talking about the beautiful poem delivered by inaugural poet, Amanda Gorman, the Youth Poet Laureate of 2017. 

It’s a must-watch! Check it out below:

Pinterest Tests New Story Pins

Pinterest is the latest social media app to jump onboard the Stories train. The beta test of the platform’s Story Pins panel launched last September for a handful of creators, but is slowly rolling out to other users across the board.

Story Pins are a little bit different from Stories on other apps. Story Pins live within a Pin, and don’t disappear after 24 hours. Other than that, the Story Pins format is comparable to what you see on other apps. 

For now, the feature is still a test – there’s no telling whether Story Pins will become a permanent feature on the app. We know that Stories are immensely popular on other platforms, so it’s no surprise that Pinterest wants to give it a try.

YouTube Launches Next Phase of Program to Allow Product Tags in Video Clips

Last fall, YouTube was reportedly working on a feature that would allow video creators to tag products in their video clips. The next phase of the test has launched, and a handful of creators have been given access to the new feature. According to YouTube, the new tags will be visible to users in the US on iOS, Android, and desktop.

With a broader shift to eCommerce, thanks in part to the COVID-19 pandemic, it’s a logical next step for the platform. Other social networks like Facebook and Instagram have already launched shoppable tags within images, and YouTube’s new feature might put the pressure on for shoppable tags within videos, too.

Facebook’s Removing ‘Our Story’ Section from Pages Next Month

Heads up for brands with a Facebook presence – the social network will be removing its ‘Our Story’ section from Pages next month. The section was added back in 2017 to help brands provide more background to better connect with Page visitors.

Facebook is prompting Page owners to add content from this section to their Page’s ‘Additional Information’ section instead. 

If your brand is using the ‘Our Story’ section to share your business’ history on Facebook, we also recommend developing evergreen content to deliver this information after the section disappears. Ask us how. 

Friday Fun

The Many Memes of the Presidential Inauguration

Along with this week’s presidential inauguration came many meme-worthy moments. Here are some of our favourite: 

https://twitter.com/cxllenpnd/status/1351922191416213505

And of course, the Bernie memes:

Oh also, there’s this:

Line drawn peony from Spodek & Co Digital marketing site

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