The Weekly Download – July 9, 2021

Happy Friday and thanks for joining us for another installment of The Weekly Download!

On the agenda today: TikTok becomes CareerTok, ‘Search Atlas’ gives users a peek beyond Google’s algorithm, Facebook tests a new ‘Threads’ option for in-feed posts, and heartwarming Friday Fun to kick off the weekend. 

TikTok Wants Users to Send Their Video Resumes to Brands

TikTok’s newest project feels a little like LinkedIn. Starting this week, users will be able to submit their video resumes to participating brands, including Target, Chipotle, Shopify, and more. Applicants are encouraged to highlight their skills using creative content alongside the hashtag #TikTokResumes.

Users interested in applying are encouraged to check out the platform’s new standalone site, It includes helpful tips for applying and also some sample videos to help spark creativity.

The new program is open to U.S. applicants only – for now.

Would you ever turn to TikTok to help you hire your next star or  land your dream gig?

‘Search Atlas’ Allows Users to See Beyond Google’s Algorithm

Researchers have developed a new search engine tool that allows users to see what Google search results look like in different countries or languages, giving a peek beyond the algorithmic bubble.

Developed by doctoral students at Carnegie Mellon University and MIT, Search Atlas allows users to cross the borders of the ‘filter bubble’ they live in, according to Vice. As described by one of the tool’s developers, Search Atlas makes it possible for people to broaden their field of view.

Check out how the tool works below:

Facebook Tests a New ‘Threads’ Option for In-Feed Posts

Reports surfaced this week unveiling Facebook’s latest test – a new ‘Threads’ option that will allow additional new insight to be added to an original post, making it possible to provide further contextual updates to in-feed posts.

The feature (which is somewhat reminiscent of Twitter’s threads, introduced back in 2017) aims to help users build a narrative within a single post. A thread function would allow for streamlined updates without having to make an “edited to add…” announcement – a welcome change for many users, especially those who frequently post about news and other interesting developments.

According to Facebook, the test is currently happening with a small number of Pages for Public Figures.

Apple’s Privacy Protection: What It Means for Your Email Marketing

In another move to further promote consumer privacy, Apple recently announced that they’ll be implementing new privacy protection features in the fall of this year. These include changes to their Mail app, which will block email senders from using pixels to collect information about the user. Learn how to prepare your email marketing strategy for Apple privacy protection.

Friday Fun

Hugs and Reunions That Are Sure to Warm Your Heart

Looking for a little positivity on this fine Friday? Check out some of the most heartwarming post-vaccine reunions that have made their way around the Internet, as rounded up by Mashable:



Line drawn peony from Spodek & Co Digital marketing site