The Weekly Download – June 10, 2022

Happy Friday! Are you ready for the slide into the weekend? We sure are, but before you turn off your work devices, check out this week’s Weekly Download, which features Elon Musk and Twitter (of course), the latest updates to Instagram, Linktree’s recent changes may help partnerships, and how TikTok is launching new tools to boost “Digital Wellbeing”.

Elon Musk Threatens to Pull Out of Twitter Deal

In the latest in the saga of “Will he or won’t he?” Elon Musk has threatened to abandon his $44 billion takeover of Twitter

Musk’s lawyers sent a letter to Twitter on June 6 accusing the company of “resisting and thwarting his information rights” under the purchase agreement. Musk has asked for details on bots and spam accounts. He has said that defeating these accounts is one of his top priorities and that not getting this information may make him pull out of the deal. 

Twitter has responded that less than 5% of the accounts are bots and that it’s difficult to identify them from real people. Industry experts think Musk is suffering buyer’s remorse. 

Instagram Updates Sensitive Content Control

In the summer of 2021, Instagram launched the Sensitive Content Control, which lets people choose the level of sensitive content they wish to see from accounts they don’t follow in Explore. 

On June 6, the platform announced updates to the Sensitive Content Control. It has now been extended to Search, Reels, Accounts You Might Follow, In-Feed Recommendations, and Hashtag Pages. 

Users will be able to tailor the level of content they see with three options: More, Standard, and Less. 

“Standard” will be the default setting. “More” will let people see more sensitive accounts and content, and “Less” means users will see less than the default Standard. The “More” option isn’t available for users under 18 years.  

Linktree Launches Marketplace to Highlight Partnerships

We love a marketplace, whether it’s the farmers’ markets IRL or Instagram. If you’re a Linktree user, the company has launched a new hub, Linktree Marketplace, that is a one-stop place for users to browse and use its platform partners and integrations

Some of those partners include big names like GoFundMe, PayPal, Reddit, Venmo for our American friends, Soundcloud, and Square. For users and marketers, having access to these integrations means ease of use and can help them build their brands and business. 

Linktree is also introducing Link Apps, which will embed partners’ digital experiences. So users can leverage them for gaming launches, music, and NFT galleries. 

TikTok Aims to Boost “Digital Wellbeing” with New Tools

Does anyone feel a bit guilty when you see how much time you spend on your phone/laptop/Instagram? 

We know how much time we can spend just scrolling through TikTok, so the company is introducing two new tools that will let users set a daily usage limit. This time limit will also encourage users to take a break after a set amount of time, which the user controls. 

These tools will also show users data about how much time they spend on the app and their daytime versus nighttime usage, as well as weekly notifications of time spent. 

The goal, says TikTok, is to encourage users, mostly teens, to have a healthy awareness of their social media use. 

Pride Month – Client Feature

The Lucky Iron Fish® is a simple, reusable and effective cooking tool that safely adds extra iron to your daily foods or drinks. It is made from food-grade electrolytic iron powder that is FDA certified and approved for food fortification worldwide, and is a side-effect free source of iron that provides a significant portion of your recommended daily required intake. The company is a certified as a B Corporation and by the CGLCC. Company founder, Dr. Gavin Armstrong, shares how being a member of the LGBTQ2S+ community has shaped both is his life and business. Watch weekly instalments this month on Instagram.

Friday Fun

Who else was following the Platinum Jubilee celebrations this week? 

 

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Line drawn peony from Spodek & Co Digital marketing site