Happy Friday! It’s starting to feel like summer, including the thunderstorms. We’re here with this week’s Weekly Download, including news from WhatsApp, Twitter’s ongoing makeover, great news for social media managers who live and breathe TikTok, and LinkedIn’s letting users behind the curtain to dispel some misconceptions. Please read to the end for our shameless Pride Month plug. 🌈😀
WhatsApp May Introduce an “Edit” Button
Who hasn’t groaned when they realize their carefully written text has a spelling error in it? (This is a writer’s and marketer’s worst nightmare.) WhatsApp has heard our fervent entreaties, because it is working on an edit button that will let users make changes to messages after they’ve been published.
When you want to edit a text, you’ll have to long-press on the message and click on the three-dot menu. (But the feature is still in development, and is not yet available to users.)
TikTok Allows Posts from Social Media Management Tools
Get those long posts ready, because now you can post to TikTok from some of your favourite social media management tools, including Hootsuite, Sprout Social, Sprinklr, Khoros, Later, Brandwatch, Dash Hudson, and Emplifi.
Why is this so important to marketers? It’s because this option allows you to organize, schedule, publish, analyze, and respond to your content IRL. This gives marketers much more flexibility to promote their brand to their target audiences — not to mention the efficiency of not having to write multiple posts for different platforms.
Twitter Is Exploring Custom Algorithm Controls
We’re the first to admit that we prefer the “Latest” versus “Top tweets” feed. Now, it looks like Twitter is working on an option to let third parties’ tools provide custom timelines.
According to @wongmjane, Twitter is working on “content control tools” that would make it official for third parties’ tools to operate within the platform. This could, again according to Jane, mean that users could choose a custom timeline instead of Twitter’s options.
While there’s no date as to when this may launch, the opportunities are endless for both marketers and influencers. Can you imagine creating a custom timeline for your audience to follow a campaign or a project?
New LinkedIn Video Series Debunks Algorithm Myths
If you’re a super-user of LinkedIn, you’ll want to know this: The platform has started posting its own myth-busting videos to provide clarity around why you get certain types of content in your “Top” versus your “Recent” feed. The company is hoping these videos will also address assumptions.
According to the platform, conversations that are related to your individual interests tend to be prioritized, as are conversations about topics such as mental health and wellness.
The series is called Mythbusting the Feed. The first two videos are out, with two more on the way.
Pride Month — Shameless Plug
Sharon is one of the longest-serving team members at Spodek & Co. You may know her as our web developer extraordinaire, but her creativity doesn’t stop there. Her passion for crafts and Cricut has led her to launch Say Yay Designs. In celebration of Pride Month, she’s releasing new Pride items with free shipping all month long.
Happy Pride Month, everyone!
Walking into pride month like 💅
And if you’re looking for some cooking inspiration this weekend…