EXTRA Gum commerical, friends holding eachotherWelcome back to another edition of The Weekly Download! Here’s what you might have missed this week:

The details on the Nielsen Annual Marketing Report, a social media issues management case for consideration, Twitter’s Tip Jar, Instagram’s new digital magazine, and Friday Fun.

Nielsen Annual Marketing Report

If the past year has taught us anything, it’s that we’re certainly living in the age of adaptation. Business owners have had to be more nimble than ever, pivoting to determine changing needs and wants, all while facing new challenges and regulations.

This year’s Nielsen Annual Marketing Report looks at “smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.” 

One interesting – yet not surprising – finding relates to the way brands anticipate their advertising budgets will change over the course of the year. Most respondents answered that their advertising budgets for social media, search, and video (online/mobile), email, and display (online/mobile) are poised to increase.

To check out the full report, download your copy here.

A Very Canadian Example of Social Media Reputation Management

Have you been following the Suzanne Rogers scandal following her visit to Mar-a-Lago last weekend? Rogers, a well-known name in Canada’s fashion community, made headlines this week after sharing Instagram stories that detailed her trip to the infamous resort with that U.S. president.

After coming under fire for the very public posts, some brands and influencers have even gone so far as to call for her resignation. Rogers did issue a (some would say half-hearted) apology, but thanks to screenshots, the damage is done.

It’s certainly a lesson in brand management. Get all the details here.

Twitter Tip Jar Lets Users Reward Good Tweets

Confirmed by the company this week, Twitter is testing a new feature that will allow users to tip other users for their tweets

“Tip Jar is an easy way to support the incredible voices that make up the conversation on Twitter,” the company wrote in a blog post confirming the news. “This is a first step in our work to create new ways for people to receive and show support on Twitter — with money.”

The new feature gives users a way to “tip” creators in just a few simple taps. For now, only English users will be able to send a tip. Profiles with the Tip Jar enabled will have an icon on their profile page to the left of the Follow button.

Instagram Insider: The Platform’s New Digital Magazine

This is fun! Instagram has launched a new digital magazine called Instagram Insider, and the very first edition dropped this week.

The 9-page magazine aims to highlight key content trends and bring attention to influential creators on the platform. Not only is the digital publication great for users looking to explore new trends, it’s interesting research for marketers looking to incorporate popular topics into their own marketing strategies.

To check it out, download your copy here.

Friday Fun

Yes, it’s just a commercial, but this one got us in our feels this week! Thanks to our friend Michelle Magee for the suggestion.


Keep holding on to hope – brighter days are ahead.