The Weekly Download – November 13, 2020

It’s Friday the 13th – but it’s not all bad news today! 

On the agenda: saying goodbye to an irreplaceable Canadian icon, *that* weird press conference, Peloton’s big new creator deal, LinkedIn’s support for underrepresented groups, Pinterest’s 2020 gift guide, and more.

The Internet Pays Tribute to Alex Trebek

Answer is…

The internet came together to celebrate the life of iconic Canadian Jeopardy! host Alex Trebek this week. After a battle with pancreatic cancer, Trebek passed peacefully at home surrounded by his family at age 80.

People flocked to social media to share their fondest Jeopardy! memories and celebrate the storied life of Mr. Trebek:

Trebek’s final Jeopardy! episode, taped just days before his passing, will air on Christmas Day.

Four Seasons Total Landscaping Flub Makes for a Great Zoom Background

Last week’s bizarre press conference held at the Four Seasons Total Landscaping – nestled in between a sex shop and a crematorium – in the wake of the 2020 U.S. Presidential election definitely had the internet abuzz. So much so that the Four Seasons Hotel Philadelphia had to issue a disclaimer that no, they would not be hosting Rudy Giuliani’s address to the media:

It certainly made for an interesting event, but it wasn’t all bad. In fact, the event has inspired a collection of Zoom backgrounds. Now you can host your next meeting at Four Seasons Total Landscaping, too!

Peloton Inks Content Creator Deal with Beyoncé

Brands are continuing to find new ways to bring exciting content to consumers at home, and Peleton is stepping up in a big way.

Announced this week, the successful at-home workout system will work with Beyoncé as part of a multi-year agreement to bring a series of exclusive fitness content directly to subscribers.

According to the company, Beyoncé is the most-requested artist to listen to during workouts among Peloton subscribers. The release says Queen Bey will also help design “various forms of class curation” and the content will be available to members via the company’s app and branded exercise equipment.

LinkedIn Adds New Resource Hub to Support Underrepresented Groups

The COVID-19 pandemic has presented new challenges for underrepresented groups, and LinkedIn wants to help empower these communities.

The networking app’s new resource hub includes a range of resources and guides to help provide more support for individuals and organizations.

The hub features links to platform functions and best practice guides, including information on LinkedIn’s “All In” diversity and inclusion program, and other LinkedIn Learning courses to support underrepresented groups. 

The initiative is part of LinkedIn’s broader mandate to create economic opportunities for every member of the global workforce.

Pinterest Launches its 2020 Holiday Gift Guide

The holidays are quickly approaching, and Pinterest has your back! 

If you’re looking for the perfect gift to give (or receive) this holiday season, check out the app’s holiday gift guide, featuring new gift trends and insights.

The gift collection is divided into ten categories, each of which expand for a more in-depth dive. Product listings include up-to-date pricing and a direct link to retailer product pages to make shopping easy.

A quick reminder that while Pinterest is making holiday shopping a little easier, there’s never been a better time to support small, local businesses this holiday season.

Friday Fun

Twitter Hilariously Struggles to Pronounce New Coronavirus Treatment

A new coronavirus treatment authorized by the U.S. Food and Drug Administration made headlines this week. While exciting enough news on its own, what really got people excited was the medicine’s name: bamlanivimab.

Yep, that’s a mouthful! 

People just couldn’t help themselves, and hilarity ensued:



Line drawn peony from Spodek & Co Digital marketing site