Happy Friday and a Happy Thanksgiving weekend to our American friends and clients! 

Here’s what’s on The Weekly Download docket today: Snapchat introduces Spotlight for creators, Twitter prepares to relaunch account verification, Facebook partners with the Better Business Bureau to help protect consumers this holiday season, and Friday Fun.

Snapchat Introduces Spotlight for Creators

Introduced this week, Snapchat’s Spotlight will shine a light on its community’s most entertaining Snaps. Snap Inc. is encouraging creators to upload their best video snaps for a chance to win a share of over $1 million that’s being awarded to users every day.

For Snaps to be eligible to win money, creators must be 16 years of age or older and adhere to the company’s content guidelines and terms.

With the introduction of TikTok’s Creator Fund, Spotlight is a way for Snap Inc. to compete and award its audience for excellent content.

Twitter to Reintroduce Account Verification Starting in 2021

Beginning in 2021, Twitter will relaunch its verification system and those sought-after tiny blue checkmarks. The company also announced it will be soliciting public feedback on its new verification policy ahead of its implementation.

According to the policy, Twitter will initially verify six types of accounts, including those belonging to government officials; companies, brands and nonprofit organizations; news; entertainment; sports; and activists, organizers, and other influencers.

The verification system was paused in 2017 as the company attempted to address the confusion of what it meant to be verified.

Interested in the company’s new policy? You can check out the draft here.

Facebook Partners with Better Business Bureau to Help People Shop Smarter this Holiday Season

As Facebook boosts its eCommerce capabilities, the company is preparing for more issues related to misleading ads, payment disputes, and bad actors on the platform. In advance of the holiday season, the platform has partnered with the Better Business Bureau (BBB) to provide shoppers with more information about potential scams and protecting themselves online.

The “Shop Safe, Shop Smart” campaign will run ads and organic content on Facebook, Instagram and various other social media channels to promote tips for spotting, avoiding, and reporting online shopping scams.

Facebook has also signed on to become a founding member of the BBB Corporate Trust Council, “a coalition of select companies sharing expertise to identify and solve key issues affecting consumers and businesses.”

Friday Fun

Canadian Mom Has the Best Response to Kids Crashing TV Interview

A Toronto mom of three is getting kudos for her reaction to the (very real) chaos that happened in her home during a live CTV segment last week. 

People, of course, were interested to know if Genevieve finally held the worm following the interview fiasco.

Ah, the joys of working from home as a parent!