Welcome back to The Weekly Download. After a long week, it’s time to unwind with some digital marketing news – and Friday Fun

The Spodek & Co. team has been attending Cultivate Advisors’ Catapult conference this week – in fact, we’re a proud Catapult sponsor! We’ve had the opportunity to attend some great sessions with industry professionals to help us grow and keep offering the very best for our clients. As sponsors, we’ve also been able to offer free Catapult tickets to our clients – another perk of working with team Spodek & Co.

If you’ve found yourself here today as a result of Catapult – welcome! We’re glad to have you

On the docket today: TikTok takes on educational content, ‘Emotional Support Canadians’ offer assistance on social media, Snapchat launches “Snap Connect” educational insights for marketers, and more

TikTok Tests New “Learn” Feed to Boost Educational Content

TikTok wants to ensure that people on the platform are also engaging with content that they find educational. The app’s new “Learn” feed will be separate from the “Following” and “For You” streams and feature a flow of the platform’s educational clips.

Here’s what TikTok had to say about the new feature:

“We’ve partnered with over 800 public figures, media publishers, educational institutions, and real-world professional experts who’ve been affected by the effects of this global pandemic to bring learning material to TikTok. We’ve been humbled to be able to bring these grants to educators, professional experts, and nonprofits who have the power to offer us creative learning especially during this tough time.”

Right now the new feature is in early testing mode with no firm plans to roll out on a wider scale. The “Learn” feed could be a way for TikTok to showcase some social good and level the playing field in some respects in comparison to other social apps.

‘Emotional Support Canadians’ Offer Assistance to Americans on Social Media

This week’s been one with lots of ups and downs, and Americans are stressed. Like the good neighbours they are, Canadians are reaching out on social media to offer emotional support to their friends below the border.  

Americans were happy to respond to the warm virtual offers of hugs, Timbits, and more.

Thinking of you, America!

Snapchat launches “Snap Connect” Educational Insights for Marketers

Snapchat is doing its best to offer value to marketers on its platform. The app’s new “Snap Connect” educational insights will provide marketers with expert insights as part of more advanced courses on how to use the platform for direct response campaigns.

According to Social Media Today, Snap Connect looks to showcase internal experts on Snapchat’s various direct response tools, providing a more in-depth perspective on how to make best use of the various options at your disposal.

Snap Connect currently offers three streams of certification for marketers, including mobile gaming, apps, and e-commerce. Available courses cover the platform’s various direct response ad offerings, including Dynamic Ads and shoppable AR experiences. 

If you’re a marketer or a business owner looking to target younger audiences in a fun and engaging way, Snapchat’s ad options and Snap Connect courses could be particularly valuable to get started.

Friday Fun

I Told My Kids I Ate All Their Halloween Candy 2020

Halloween 2020 certainly looked a little different this year, but parents still took on Jimmy Kimmel’s yearly challenge (even though he asked them not to!)