Welcome back to The Weekly Download! 

Let’s dive right into this week’s news: Facebook introduces cross-app communication for Messenger and Instagram users, Instagram unveils new guides to make the most of Shops, Twitter asks users to pause and reflect before tapping that retweet button, Friday Fun, and more.

Facebook Introduces Cross-App Communication Between Messenger & Instagram

Business owners and social media managers breathed a sigh of relief this week when Facebook announced new updates that would allow users to communicate across Facebook-owned apps through Messenger.

The update makes it easier to communicate with followers and customers, allowing for a centralized approach to customer service. Individuals will need to opt in through their privacy settings in order to be reachable across multiple platforms. To clarify the new update does not mean that Facebook is merging your inboxes.

Messenger-inspired features will also be coming to the Instagram inbox, giving users the ability to change chat colour, react with emojis, watch videos together, and more. Users can also choose to make their messages expire or disappear after a certain amount of time – hmmm, haven’t we seen that before?

According to Facebook, the new interoperability will also work even if the Instagram users don’t have a Facebook account, and vice versa.

Instagram Shares New Guide to Make the Most of Shops

As we gear up for the holiday season, Instagram is making it easier for businesses to utilize Instagram Shops successfully thanks to a series of new how-to guides.

‘The Seasons for Shops’ minisite includes several different guides based on important topics, including:

  • Why you should use Instagram Shops
  • How to tag products in your Instagram posts and stories
  • How to create collections for Instagram Shops
  • How to set up shopping ads
  • How to create custom shopping audiences in Ads Manager

Guides include written content and lots of visuals to help launch Instagram Shops successfully. Looking for some guidance to launch your business on Instagram Shops? Let us know how we can help.

Twitter Asks Users to Pause and Reflect Before Retweeting Articles

In yet another effort to combat the spread of fake news, Twitter is asking users to pause before retweeting content including article links. The new feature, which underwent testing earlier this year, is being rolled out across the platform following positive results.

 

During testing, Twitter says it found that people opened articles 40 percent more often after seeing the prompt, resulting in more informed retweeting, with 33 percent more people actually opening the articles before retweeting them. In some cases, people read the article and gave up on retweeting it, which Twitter says is probably a good sign.

Friday Fun

‘Downtown Canada’ Goes Viral After Hilarious Twitter Fail

After a simple joke referring to Toronto as “Downtown Canada” went viral on Twitter, users and brands alike joined in on the fun this week:

Some of our favourite responses: