Friday already? We hope that your final weekend of summer was extra-long and sweet. But before we dive into the next one, let’s run through the latest updates in digital!

In this installment of The Weekly Download:

Facebook shares their updated verification guidelines, Snapchat helps users remember friends’ birthdays, Twitter tests full-width images and videos in feed, TikTok teams up with MTV’s VMAs, plus, some Friday Fun!

Facebook and Instagram Update Their Verification Process

Facebook recently announced updates to their verification process on both Facebook and Instagram.

The little blue badge is reserved for notable accounts and helps users identify legitimate pages. Generally, you’ll find big brands, celebrities, and influencers with the verification, but you don’t have to have a massive following to qualify.

Curious if you’re eligible? Here are the requirements as shared by Facebook:

  • Your account must represent a real person, registered business, or entity.
  • Your account must be the unique presence of the person or business it represents. Notable entities (for example pets or publications) are also eligible.
  • Only one account per person or business may be verified, with exceptions for language-specific accounts.
  • Your account must be public and have an about section, bio, profile photo and at least one post.
  • Your account must represent a well-known, highly searched-for person, brand, or entity.

Accounts that boast the verified badge are unable to change the name or transfer status once approved. Facebook also notes that “being verified doesn’t mean that your content is favoured by our system in terms of where your content shows up.”

However, having a verified account does increase your likelihood of being targeted by hackers as attempts for them to sell the badge and followers. If verified, Facebook recommends setting up two-factor authentication to help better protect your credentials.

Snapchat Announces New “Happy Birthday” Tool

It’s safe to admit that a lot of us depend on Facebook to remind us of our friends’ birthdays. Now, Snapchat is following suit with their new “Birthday Minis” feature to help users celebrate with engagement on the app.

As shared by Snapchat:

“Wish your friends a happy birthday with unique stickers and fun Lenses to commemorate their big day! You can even countdown your own birthday, right down to the second!”

You can find this Mini (Snapchat Minis are small features built within the app) by tapping the rocket in a chat with friends and scrolling until you find “Birthdays.” This will open a new window with a countdown to your friend’s birthday, along with a list of other upcoming birthdays and zodiac signs, too.

Twitter Tests Full-Width Images and Videos

The time has finally come! Twitter announced that they’re testing full-width photos, videos, and GIFs on iOS timelines with a small group of users.

By reducing the app’s margins, the platform has created more space for storytelling. As Twitter learns more through its testing efforts, the company will adjust and eventually expand to Android.

According to Twitter:

“This test explores how we might support conversations in all their different forms by giving Tweets with photos, videos, and text more room to shine and bringing more focus to the content on the Timeline.”

Are you looking forward to the new layout or do you think it will distract from conversation?

TikTok Links Up with MTV for New ‘Trending: VMAs’ Awards

TikTok changes the game… again!

MTV’s VMAs have announced a new set of awards that will be voted on exclusively by TikTok users as they have significantly impacted music trends and culture over the last year.

Some of the categories include Best Breakthrough Song, Best Audio Mashup and Best Artist x Creator Collab. The Trending: VMAs will be held LIVE September 10th at 5 p.m. ET on MTV’s TikTok account and will host performances, special guests and more!

“The VMAs have been a mainstay in the world of music, and this partnership around their 40th anniversary recognizes TikTok as an enduring source of entertainment where culture and community intersect,” says Bryan Thoensen, Head of Content Partnerships at TikTok.

Will you be tuning in?

Friday Fun

This week, Steve from Blue Clues made a special appearance for Blue’s Clues 25th anniversary and shared a sentimental message checking in with his (now adult) audience.

Naturally, millennials had some pretty funny responses…