Welcome back and Happy Friday – it’s time for The Weekly Download!
To all our readers celebrating Rosh Hashanah, we wish you a happy, healthy and sweet new year.
On the docket: Facebook Business Suite and what it means for small businesses, a look at TIFF 2020, an ex-Facebook staffer’s concerns about the platform’s political manipulation, and a double helping of Friday Fun.
Facebook Business Suite Brings Centralized Content Management to Small Businesses
This week, Facebook launched Facebook Business Suite, the platform’s new centralized content management tool. Business Suite will make it easier to manage social media content across platforms like Facebook, Instagram, and Messenger with dashboard-style access in one streamlined spot.
Currently, Facebook Business Suite includes tools like posting, messaging, insights and advertising capabilities, improving the experience of managing a small business across Facebook-owned apps.
Here are some key insights:
- Business Suite is built with small businesses in mind and combines access to the business’s key updates and priorities, and offers a way to draft and schedule feed posts for both Facebook and Instagram
- Users will be able to see critical alerts, messages, comments and other activity taking place across Facebook and Instagram right in the new app’s home screen
- Personalized saved replies can be set up in order to respond efficiently to common customer inquiries
- The app offers tools for creating social media posts for Facebook and Instagram, scheduling posts and provides insights on post performance
- Ads can also be created within Business Suite to help build engagement or grow a brand’s audience
According to Facebook, Business Suite is putting the needs of small businesses first, as so many have been negatively impacted by the COVID-19 pandemic. While small businesses are currently at the top of Facebook’s priority list, the long-term plan is to develop a set of tools that can be used by all businesses, including larger ones.
Buzzworthy TIFF 2020 Movies By Women, About Women
The Toronto International Film Festival is looking a lot different this year thanks to COVID-19, but there’s no shortage of amazing, thought-provoking films to be watched from the comfort of our own homes.
This year, women of color took the lead on some of the festival’s most acclaimed and buzzy films, including Regina King’s One Night In Miami…, Nomadland by Chloé Zhao, and Shiva Baby by Emma Seligman.
A fun fact: Eden’s had the opportunity to watch all three films listed above and gives them two thumbs up! 😉
For a full look at some of the year’s top films about women, by women, check out this article by Refinery 29.
Ex-Facebook Employee Shares Concerns Regarding Political Manipulation
On her final day at work, a former Facebook data scientist wrote a scathing 6,600 word memo to her colleagues expressing dire concern regarding the way the tech giant fails to properly combat the use of fake accounts to sway politics in smaller countries.
“In the three years I’ve spent at Facebook, I’ve found multiple blatant attempts by foreign national governments to abuse our platform on vast scales to mislead their own citizenry, and caused international news on multiple occasions,” wrote Sophie Zhang.
According to Buzzfeed, Zhang went on to detail several instances in which her team worked to find and stop misleading Facebook campaigns, including some run by political parties and government figures in Azerbaijan and Honduras.
Among other examples, Zhang claimed it took Facebook’s leaders nine months to act against a campaign “that used thousands of inauthentic assets to boost President Juan Orlando Hernandez of Honduras on a massive scale to mislead the Honduran people.”
Facebook responded to Zhang’s concerns publicly, although not immediately:
Here is Facebook’s full statement to employees about our story.
Some employees are mad that the company is only now responding after they’ve been aware of the memo for week. Some believe the company is completely dismissive of the memo author’s work and contributions. pic.twitter.com/GTb9f4mh0o
— Ryan Mac 🙃 (@RMac18) September 14, 2020
Buzzfeed reported that in order to tell her story, Zhang turned down a severance package from Facebook following her firing.
Yet another devastating story about Facebook. Huge kudos to Sophie Zhang, an employee who turned down $64k severance to tell the truth.
The speed & scale of the damage Facebook is doing to democracies around the world is truly terrifying https://t.co/84UJFulnDQ
— Carole Cadwalladr (@carolecadwalla) September 14, 2020
Chris Evans Uses NSFW Camera Roll Leak to Remind People to Vote
Chris Evans was the talk of social media this past weekend when the “Avengers” star reportedly posted an Instagram video featuring some NSFW content. While the video was removed, it wasn’t quick enough to stop some of his 5.7 million followers from taking a peek.
Luckily for Chris, he was able to use lemons to make lemonade:
Now that I have your attention
VOTE Nov 3rd!!!
— Chris Evans (@ChrisEvans) September 15, 2020
Very classy, Captain America.
Certified Young Person Paul Rudd Wants You To Wear a Mask
And speaking of celebs doing good, Governor Cuomo asked 26-year-old actor Paul Rudd (not a typo!) to explain why the youths should wear masks.