Happy Friday! We’re looking forward to a long weekend to soak up these final summer days. For those of you celebrating Rosh Hashana, Happy New Year! Before we depart for a few days of rest and relaxation, we’re back with another installment of your favourite digital update – The Weekly Download.

On the docket this week:

Edelman’s Trust Barometer 2021 Report, Twitter’s new “Safety Mode”, LinkedIn Learning’s new Office Hours, TikTok’s crackdown on a dangerous trend, and as always, some Friday Fun.

Let’s dive in!

Edelman’s Trust Barometer 2021 Special Report: The Belief Driven Employee

This week we announced our corporate values after taking the time to reflect on what’s important to us – especially as we continue to grow with our communities and the businesses we support – and want our clients to know what matters to us most.

According to the 2021 Edelman Trust Barometer Special Report: The Belief Driven Employee, we’re not the only ones who felt compelled to share our values.

As explained by Edelman:

“More than three-quarters of respondents said they have higher expectations of employers than three years ago, with especially high numbers in developing markets. A stunning six in 10 (61 percent) respondents choose their employer based on beliefs, including refusal to work at the company because of disagreement on social issues.”

The pandemic and all the of events that have followed, have raised the bar for employers as many workers hold them to the same standards that are required of them.

The report goes on to say that companies should be looking for “The Belief Driven Employee” as they have the tendency to stay with companies for longer periods of time. That said, these individuals are “more activist and willing to take the matter public,” says Edelman.

Do you have your corporate values outlined clearly for your employees, clients, and customers?

Twitter’s New “Safety Mode”

Those who say ‘all publicity is good publicity’ have never been on the receiving end of a bad Twitter pile-on.

If you’ve ever been privy, you know it can get ugly.

To help limit the amount of spammy and unwelcomed comments, Twitter announced on Wednesday that they will be testing a new “Safety Mode” with a select group of users and will expand the feature as it generates feedback.

“Safety Mode is a feature that temporarily blocks accounts for seven days for using potentially harmful language — such as insults or hateful remarks — or sending repetitive and uninvited replies or mentions,” says Twitter.

September is Suicide Prevention Month – an especially important time to highlight the effects of social media on mental health and introduce related tools to help combat cyber-bullying online.

If you or anyone you know is struggling with mental health, please consult your local crisis prevention services.

New Live-Stream Feature Announced for LinkedIn Learning

As the working world continues to evolve as a direct result of COVID-19, professionals have had to adapt to develop their professional skills with closures and restrictions in place.

Enter: LinkedIn Learning.

If you haven’t used LinkedIn Learning, it’s a part of their premium membership and we highly recommend it for its reasonable fare. The platform offers hundreds of high-quality courses or teachings that span every industry.

Now, LinkedIn Learning is introducing “Office Hours” – a new live event feature for LinkedIn Learning. Office Hours allows instructors and learners to connect in real-time to network authentically – something that’s previously been difficult due to the pandemic.

As shared by LinkedIn:

“With Office Hours, learners are able to stay on top of industry trends and interact with experts and fellow learners in real-time by posting questions, comments and reactions.”

Industry experts who aren’t in the LinkedIn Learning game already should consider creating teachable content for the platform. This new feature is a great opportunity to use video to help build brand identity.

TikTok Prohibits a Dangerous Trend

Sigh. It’s like the Tide Pod Challenge all over again.

Even if you don’t use TikTok, it’s likely you’ve heard about the recent – and highly dangerous – Milk Crate Challenge sweeping the internet, particularly TikTok.

But if you haven’t, here are the basics: the challenge requires a person to step up, over and down stacked milk crates, and to no one’s surprise, people are getting seriously injured.

To minimize the production and limit encouragement of these videos, TikTok has restricted the keywords “milk crate challenge” from its internal search engine.

According to an interview with Mashable:

“TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content. We encourage everyone to exercise caution in their behavior whether online or off.”

Please consider your personal safety and your overworked health care professionals and avoid this “challenge” at all costs.

Friday Fun

It was back to school for some this week! Check out these hilarious before and afters of kids on their first day back to class. These are a guaranteed LOL.

And where do we start a petition to bring weather dogs to every station? This is a weather forecast we can get on board with!