Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.*

“Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live brand-side, and not JUST on your blog!”

Don’t be discouraged if a brand turns down your amazing idea; it may not fit within their budget or business objectives.

Have you co-created any content with a brand, or blogger on behalf of a brand? What did you create and how was the experience?

*Based on a blog post originally appearing at Food Bloggers of Canada.
Image credit: Eden Spodek

Line drawn peony from Spodek & Co Digital marketing site