The Weekly Download – April 1, 2022

Friday is here, and so is a new month. Happy Friday. Happy April. This week in the online world, our favourite social media platforms are listening to their users. They are implementing changes that optimize user experience and strengthen brand/personal/business growth. 

Here’s what is going on.

Instagram Expands Product Tagging to Everyone

Previously available only to approved creators, Instagram is now giving everyone the opportunity to provide a direct link to products and brands in their content. This update from Instagram is not a surprise, as it has been focusing on social selling. 

Business owners will receive a notification when someone tags one of their products, and they’ll also be able to view all tagged content on their profile.

This will benefit micro-influencers, allowing them to educate their followers more easily. In addition, it will help brands widen their social reach. 

Twitter’s Professional Accounts Are Open to All Users

Twitter is now allowing any user to convert their account to a Professional Account within their settings. In the setting, users are given access to a range of additional features, like a new business information display, product listings, and more. 

To convert your Twitter profile to a Professional Account:

  • Go to your profile settings. In your profile settings, scroll until you see “Switch to Professional” and select it.
  • Once you’ve entered the conversion flow, select “Get Started.”
  • Select a category for your Professional Account and select “Next.” 
  • Choose either “Business” or “Creator” and select “Next.” 
  • Done! You’re a Twitter Professional!

Pinterest Allows Users to Share Pins Across All Networks 

Pinterest is helping pinners get more exposure and reach with its latest sharing feature. The platform now allows content creators to share Idea Pins directly to their Facebook or Instagram Stories. In addition, users can download Idea Pins and upload their videos to TikTok, Snapchat, and more.

YouTube Launches New Features for Live Streams

YouTube has announced five new features for live streams that have been designed to strengthen user and creator experience. Some are still in testing, and others will roll out later this year.

These features are previewed in a video on YouTube’s Creator Insider channel. They include:

  • “Go Live Together”
  • Live rings
  • Cross-channel live redirects
  • Uninterrupted split-screen viewing
  • Live Q&A

Chrome Version 100 Arrives 

Google’s Chrome browser has been updated to version 100. This update comes 14 years after Google Chrome first launched its all-encompassing “omnibox” in 2008. Many are thrilled about this milestone; however, it has caused some fears that the transition to a three-digit version number could cause issues for websites designed on a two-digit version. Google has said that its browser version number can be frozen at 99 while these issues are addressed, if necessary.

Friday Fun

Guaranteed to make you smile:

@hiddenhollowfarm

#cowsoftiktok #cows #cowsontiktok #highlandcow #scottishhighland #cuteanimals #babyanimals #cutecows #farm #farmanimals #babycow #animalsoftiktok

♬ original sound – Wildroots Farm

A heartwarming moment:  

@dan13780

#legends #ladygaga #lizaminnelli #oscars2022 #respect

♬ original sound – Dan G

If you haven’t seen this, it is a MUST watch:

Start April off right and have a great weekend. See you next week! 

Line drawn peony from Spodek & Co Digital marketing site