We’re back at it again with the Weekly Download. Join us as we discuss: GIF and the legacy of the creator, new Instagram features, the introduction of newsletters on LinkedIn, and more.
Let’s get to it.
New Chronological-Feed Update for Instagram
Instagram’s CEO announced this week that the platform is launching two new chronological views for your Instagram feed: Following and Favourites. These options give you more choice over what you see in the app. This is exactly what many users have been asking for, and will allow users to have much more control over their feeds.
The feature will allow users to add their friends, family, and most coveted brands to their Favourites collection. Soon you will see brands start marketing and asking their followers to add them to their favs collection.
GIF Creator Dies and Twitter Users Honour Him
Stephen Wilhite, the creator behind the GIF, passed away last week of complications from COVID-19 at the age of 74. Wilhite created the GIF in his family home, before perfecting it with his team in 1987. Wilhite shared last year that the first GIF was a picture of a plane, but he often said his favourite was the “dancing baby,” which was created in 1996 and became one of the first viral videos.
Twitter users honoured Wilhite in the most fitting way: by sharing their favourite GIFs.
Instagram Launches New Creator Lab
Instagram has launched a new hub for brands to learn more and grow on Instagram. The Creator Lab helps brands get a better understanding of what works on Instagram, with valuable tips and insights on how to upgrade social media strategy.
LinkedIn Announces Introduction of Newsletters
LinkedIn has announced that it will be introducing newsletters to the platform this quarter. This will create a new way to build communities around the topics that matter most to a brand’s customers, with recurring articles from pages that members subscribe to.
This feature will help drive immediate reach, sustain an engaged community, and strengthen overall communication. During the pilot program, one brand gained 820,000 subscribers within 24 hours, while another saw over 10% of its followers subscribe to the newsletter within the first 24 hours.
Here’s a little something to make you smile:
And something that everyone needs to see:
Enjoy your weekend, and see you next week.
P.S. Add us to your favourites 😉