It’s easy to get lost in the tools and tactics. We help startups, agencies and brands navigate and succeed in the evolving world of digital media.
Digital Communications Strategy
The conversation hasn’t changed. The medium has. From the web to mobile, Spodek & Co. understands digital platforms – including paid, earned and owned media – and how they can be used to entertain, educate and engage your audience. Spodek & Co. plans and executes integrated communication strategies, from initial development right through to campaign management and monitoring. We have a knack for crafting integrated programs that are thought provoking (and even a little disruptive).
Content Strategy and Creation
Spodek & Co. understands that content is more than just placeholder text. Content has the ability to delight your audience, change perceptions and win over new customers. We can help you understand the value you bring to your audience, prioritize content and see the relationship between types of content, both online and offline. From an initial audit, assessment and gaps analysis to strategy, creation and measurement, Spodek & Co. helps develop multimedia content to drive your objectives.
Relationship Building, Social Media & Community Management
Spodek & Co. knows how to amplify your brand voice and build trust by fostering strong relationships with your community across all social media touchpoints. We have a track record of developing, executing and managing community building initiatives across social media platforms. This includes social content development with branded images, scheduling and posting to social channels, managing conversations, media and influencer relations, ambassador programs, reputation monitoring and measurement.
Teaching, Training and Coaching
Whether it’s developing the materials for in-house social media training and guidelines, delivering one-off workshops or acting as an on-demand Director of Digital Media, the Spodek & Co. team enjoys sparking ideas, mentoring and sharing knowledge. Many of our team members are also available for guest speaking opportunities about digital communications. And if you’re looking for some crowdfunding knowledge, it’s all packed into the ebook, 7 Essentials of a Successful Crowdfunding Campaign.