Hero Burger windowThere are certain basics bricks and mortar businesses, such shops and restaurants, need to get right before they consider incorporating social media into their marketing mix. Face-to-face customer service, competitive pricing and signage are but a few.

Do you think the new Hero Burger in our neighbourhood considered what customers would see as they walked by their window?

Maybe it’s Hero Burger’s way of standing out among the proliferation of hamburger joints. Would you eat here?
photo credit: David Spodek