Who We Are - Spodek & Co.

Seasoned industry experts and eager millennials playing nice in the sandbox, all with a relentless goal to help your business succeed.

Leadership Team

Eden Spodek

Founder

Eden Spodek is an award-winning integrated communications strategist with more than 30 years of experience on the client and agency side, including Fleishman Hillard, High Road Communications and Hill + Knowlton Strategies (formerly Hill and Knowlton Canada). More

Sharon Hillcoat

Designer & Developer

Sharon is our WordPress whiz, doing everything from site builds and tool development to troubleshooting. Her experience with search engine optimization (SEO) is a critical part of our website development. She’s also our graphic design lead — from new websites and social media graphics to logos and letterhead.

Team Specialists

Amanda Lane

Paid Media Specialist

Amanda brings a passion for all things social media to the team. She excels in crafting compelling content for both organic and paid social. When it comes to research, Amanda uncovers key data and insights the drive our clients’ social strategies.

Alyssa Salmon

Senior Account Coordinator

Alyssa has a wide range of digital marketing experience. She provides content development, research and analytical support to the team. Paired with a millennial perspective, her digital marketing experience and passion for communications help achieve client success.

Erica Quattrin

Account Coordinator

Erica provides content development, research, reporting, community management (monitoring and listening) and support to the team. She provides a unique perspective on social media – especially Instagram – and a passion for communications.

Melissa Sellner

Email & Digital Strategist

Melissa is our resident email marketing and data specialist with 15+ years of digital marketing experience. She knows her way around best-in-class email and website marketing practices, is seasoned at search engine optimization (SEO) and Google Adwords (SEM/PPC).

Jasmine Cirjanic

Creative Strategist

Jasmine is a creative and content director with more than 20 years of experience developing authentic relationships between brands and their audiences. With extensive experience in content marketing, creative strategy, advertising and publishing, Jasmine has worked with many top-tier national and international brands. Curious and collaborative, she has the instinct to follow off-beat brand-activation ideas through to the end—to great effect.

Kathryn Lagden

Paid Media & Digital Strategist

Kathryn brings 20+ years of experience building marketing strategies to build brands, launch new products, and grow business. She provides her deep expertise in digital strategy, and building and managing paid media campaigns on Google and Facebook to the team.

Christy A. Laverty

Public Relations Strategist

Christy brings 20 years of experience as a journalist, including news producer in some of Canada’s largest broadcast newsrooms to her role. She helps clients gain visibility by amplifying their brands with earn media mentions, press and coverage. Christy is focused on results and has helped secure media mentions, coverage and features in some of the largest media outlets in the country.

Maggie Spodek

Team Mascot

Maggie is our four-legged furry greeter who loves our clients and keeps us on our toes. She makes sure we take a breather and get some fresh air during the day.

In addition to our experienced team, Spodek & Co. has a North America-wide network of affiliates who provided additional services and feet on the ground in other locations.

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