November is almost a wrap as we reach the last Friday of the month. In today’s edition of The Weekly Download: Reddit launches enhanced video tools; WhatsApp now lets you create custom stickers on the Web, and TikTok Creative Business is up and running, plus, some Friday Fun.
Reddit Launches Enhanced Video Tools
With the announcement of the impending shutdown of Dubsmash, Reddit has decided to enhance their video tools and are giving Redditors their very own Reddit Camera feature.
Reddit is responding to soaring video engagement on the app and offering their users this enhanced video capability. The in-app camera has the ability to adjust playback speeds, a timer function, and the ability to trim and adjust various video clips. Users can upload videos in three modes: landscape, portrait, and fill. By adding its first AR lenses, fun effects such as “Bread Cat” and “ Snoo” are now available.
Other cool features include a new video-editing tool, which will allow users to add text stickers, drawings, and filters, as well as voiceovers, the ability to adjust volume levels, and trim or rearrange videos.
Exciting times are ahead for Reddit as they evolve their AR options. Watch this space as we keep you updated on the latest news.
WhatsApp Web Introduces Custom Sticker Tool
As more and more users opt to visually express themselves, WhatsApp has given its users full reign on creative expression by introducing a new tool to create custom stickers on its Web and Desktop apps. This fun new Sticker feature eliminates the need for third-party apps, however it has not been extended to their Android and iOS apps yet.
Check out how to use this exciting new feature.
TikTok Connects Business’s Strategically With Creative Exchange
TikTok has launched their Creative Exchange feature that strategically connects businesses with top creators they feel align well with their brands. TikTok has always been about the community and with the Creative Exchange platform, TikTok can be involved in helping them maximize their revenue potential.
As explained by TikTok:
“TikTok Creative Exchange platform gives marketers instant access to a selection of the best TikTok creative partners in the industry, and enables efficient collaboration at scale. Our network of creative experts will help tailor and personalize content to improve ad performance on TikTok and drive business results.”
The Creative Exchange platform is available to brands with verified profiles only, and through dropdown options, you are able to select your pitch types and outline your desired project. See the full tutorial on how to sign up.
Relevant creators, who are signed up on the platform, will receive email notifications about projects that fit their profile and can communicate directly with potential clients. Creators are also able to invite collaborators, and upload creative concepts directly onto the platform. Brands also have the ability to share data on live campaigns with creative partners. Full sign up details.
We’re eager to see the impact of new collaborations that will be forged in the future and look forward to seeing new emerging creative talents.
Friday Fun
When things go wrong in the office and you just keep holding your head high!
View this post on Instagram
The list for the Grammy Nominees 2022 is out and everyone is talking about Jon Batiste.. With 11 nominations, we’re sure we’ll be hearing a lot more from him.
